Abstract
Building on the capability approach to poverty alleviation, this study argues for a shift in attention from the reduction of poverty to
an increase in well-being. This shift opens up a new perspective in the research and the evaluation of business involvement in
subsistence markets, and provides a theoretical foundation for a holistic approach in order to engage with subsistence markets.
The empirical research follows the urban poor in Tanzania in creating an innovative low-cost housing project. The study argues
that communities can, and should, play an active part in the design of markets in subsistence contexts, and presents a process
model on how such capabilities for well-being and market agency on individual to system levels can gradually be increased.
an increase in well-being. This shift opens up a new perspective in the research and the evaluation of business involvement in
subsistence markets, and provides a theoretical foundation for a holistic approach in order to engage with subsistence markets.
The empirical research follows the urban poor in Tanzania in creating an innovative low-cost housing project. The study argues
that communities can, and should, play an active part in the design of markets in subsistence contexts, and presents a process
model on how such capabilities for well-being and market agency on individual to system levels can gradually be increased.
| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Journal of Macromarketing |
| Volume | 34 |
| Issue number | 2 |
| Pages (from-to) | 171-185 |
| Number of pages | 16 |
| ISSN | 0276-1467 |
| DOIs | |
| Publication status | Published - 2014 |
| MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- KOTA2014
