| Original language | English |
|---|---|
| Title of host publication | Global Logistics: New Directions in Supply Chain Management |
| Editors | Stephen Rinsler, Donald Waters |
| Place of Publication | London |
| Publisher | Kogan Page |
| Publication date | 2014 |
| Edition | 7 |
| Pages | 104-117 |
| ISBN (Print) | 9780749471330 |
| Publication status | Published - 2014 |
| MoE publication type | A3 Book chapter |
Using marketing and logistics to fulfil customer needs
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review