Using marketing and logistics to fulfil customer needs

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Logistics: New Directions in Supply Chain Management
EditorsStephen Rinsler, Donald Waters
Place of PublicationLondon
PublisherKogan Page
Publication date2014
Edition7
Pages104-117
ISBN (Print)9780749471330
Publication statusPublished - 2014
MoE publication typeA3 Book chapter

Cite this

Grant, D. B. (2014). Using marketing and logistics to fulfil customer needs. In S. Rinsler, & D. Waters (Eds.), Global Logistics: New Directions in Supply Chain Management (7 ed., pp. 104-117). London: Kogan Page.