Using Narrative to Explore Consumer Confusion with Generic Medicines

Liz Gill, Anu Helkkula, Nicola Cobelli, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationANZMAC 2009
Place of PublicationMelbourne
Publication date2009
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings

Cite this

Gill, L., Helkkula, A., Cobelli, N., & White, L. (2009). Using Narrative to Explore Consumer Confusion with Generic Medicines. In ANZMAC 2009