Using Service Stories to Trace the Customer's Logic

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationQUIS 12: Advances in Service Quality, Innovation and Excellence
EditorsBo van der Rhee, Liana Victorino
Number of pages9
Place of PublicationItchaca, NY, USA
Publication date2011
Pages766-774
ISBN (Print)978-0-578-08457-2
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , United States
Duration: 01.01.1800 → …

Keywords

  • KOTA2011

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