Using services marketing strategies for logistics customer service

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Logistics: New Directions in Supply Chain Management
EditorsDonald Waters
Number of pages15
Place of PublicationLondon
PublisherKogan Page
Publication date2010
Edition6
Pages108-122
ISBN (Print)9780749457037
Publication statusPublished - 2010
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Grant, D. B. (2010). Using services marketing strategies for logistics customer service. In D. Waters (Ed.), Global Logistics: New Directions in Supply Chain Management (6 ed., pp. 108-122). Kogan Page.