Original language | English |
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Title of host publication | Marketing Management : A Cultural Perspective |
Editors | Luca M. Visconti, Lisa Peñaloza, Nil Toulouse |
Publisher | Routledge |
Publication date | 2020 |
Edition | 2nd ed. |
ISBN (Print) | 9781138561410 |
Publication status | Published - 2020 |
MoE publication type | A3 Book chapter |
Keywords
- 512 Business and Management