Value and price

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing Management : A Cultural Perspective
Editors	Luca M. Visconti, Lisa Peñaloza, Nil Toulouse
Publisher	Routledge
Publication date	2020
Edition	2nd ed.
ISBN (Print)	9781138561410
Publication status	Published - 2020
MoE publication type	A3 Book chapter

Keywords

@inbook{7850cae688994c9ca62e6a6544fa30a9,

title = "Value and price",

keywords = "512 Business and Management",

author = "{Diaz Ruiz}, Carlos and Domen Bajde",

year = "2020",

language = "English",

isbn = "9781138561410",

editor = "Visconti, {Luca M.} and Lisa Pe{\~n}aloza and Nil Toulouse",

booktitle = "Marketing Management",

publisher = "Routledge",

address = "United Kingdom",

edition = "2nd ed.",

}