Value-Based Sales Process Adaptation: A Relationship Marketing Approach

Paul Henry Viio, Christian Grönroos

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationIMP Group (Industrial Marketing and Purchasing Group) Conference 2013 Atlanta
Publication date2013
Publication statusPublished - 2013
MoE publication typeA4 Article in conference proceedings
Event2013 Industrial marketing and purchasing group (IMP) Conference: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities - Atlanta, Atlanta, GA, United States
Duration: 30.08.201302.09.2013
Conference number: 29


  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

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