Value-based sales process adaptation in business relationships

Research output: Contribution to journalArticleScientificpeer-review

20 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume43
Issue number6
Pages (from-to)1085-1095
Number of pages11
ISSN0019-8501
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2014
  • Customers and Relations

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