Value co-creation in service logic: A critical analysis

Research output: Contribution to journalArticleScientificpeer-review

658 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalMarketing Theory
Volume11
Issue number3
Pages (from-to)279-301
Number of pages23
ISSN1470-5931
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2011

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