Value co-creation in service logic: A critical analysis

Research output: Contribution to journal › Article › Scientific › peer-review

1143 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Marketing Theory
Volume	11
Issue number	3
Pages (from-to)	279-301
Number of pages	23
ISSN	1470-5931
DOIs	https://doi.org/10.1177/1470593111408177
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

@article{d60daa1908d449a7a5d254f1f60f29f3,

title = "Value co-creation in service logic: A critical analysis",

keywords = "512 Business and Management, KOTA2011",

author = "Christian Gr{\"o}nroos",

year = "2011",

doi = "10.1177/1470593111408177",

language = "English",

volume = "11",

pages = "279--301",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "Sage publications",

number = "3",

}