Value co-destruction in Airbnb: Antecedents and outcomes

Erose Sthapit*, Girish Prayag, S. Mostafa Rasoolimanesh, Peter Björk

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review


Using cognitive appraisal theory, service-dominant logic, and conservation of resources theory, this study tests a proposed model of the antecedents and outcomes of value co-destruction in Airbnb. First, the effects of host's bad behaviour and poor customer service are evaluated as antecedents of distrust in host. Second, the effects of both cognitive (distrust in the host) and affective (negative emotions) factors as determinants of value co-destruction and the subsequent consequences on guests’ hedonic wellbeing, dissatisfaction and negative electronic word-of-mouth were evaluated. A web-based survey was conducted through Amazon Mechanical Turk, and data were gathered from 427 tourists who had negative experiences with Airbnb hosts and platform customer service agents. Both host's bad behaviour and poor customer service contributed to distrust in host. Results showed that both cognitive and affective factors contributed to value co-destruction. Results have both theoretical and managerial implications.

Original languageEnglish
Peer-reviewed scientific journalJournal of Vacation Marketing
Publication statusPublished - 05.01.2024
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Airbnb
  • dissatisfaction
  • hedonic wellbeing
  • negative emotion
  • negative word-of-mouth
  • value co-destruction


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