Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda

Erose Sthapit*, Brian Garrod, Matthew J. Stone, Peter Björk, Hanqun Song

*Corresponding author for this work

Research output: Contribution to journalReview Articlepeer-review

8 Citations (Scopus)

Abstract

This study systematically reviews, synthesises and integrates the extant literature on value co-destruction in the field of tourism and hospitality. The results indicate that research in this field is still in its infancy, suffers from a contextual imbalance and employs mainly qualitative methods. Several gaps are identified, and four areas for future work are proposed: further theorisation, application of the topic and scale development, fostering a broader focus on cross-cultural studies and a need for studies in different hospitality and tourism settings; greater use of on-site data collection and engaging in mixed-methods analysis; and greater consideration of service-provider and multiple-actor perspectives.

Original languageEnglish
Peer-reviewed scientific journalJournal of travel and tourism marketing
Volume40
Issue number5
Pages (from-to)363-382
Number of pages20
ISSN1054-8408
DOIs
Publication statusPublished - 06.09.2023
MoE publication typeA2 Review article in a scientific journal

Keywords

  • 512 Business and Management
  • antecedents
  • customer-supplier interaction
  • hospitality
  • outcomes
  • resource integration
  • service dominant logic
  • service encounters
  • tourism
  • Value co-destruction
  • value diminution

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