Abstract
This study systematically reviews, synthesises and integrates the extant literature on value co-destruction in the field of tourism and hospitality. The results indicate that research in this field is still in its infancy, suffers from a contextual imbalance and employs mainly qualitative methods. Several gaps are identified, and four areas for future work are proposed: further theorisation, application of the topic and scale development, fostering a broader focus on cross-cultural studies and a need for studies in different hospitality and tourism settings; greater use of on-site data collection and engaging in mixed-methods analysis; and greater consideration of service-provider and multiple-actor perspectives.
Original language | English |
---|---|
Peer-reviewed scientific journal | Journal of travel and tourism marketing |
Volume | 40 |
Issue number | 5 |
Pages (from-to) | 363-382 |
Number of pages | 20 |
ISSN | 1054-8408 |
DOIs | |
Publication status | Published - 06.09.2023 |
MoE publication type | A2 Review article in a scientific journal |
Keywords
- 512 Business and Management
- antecedents
- customer-supplier interaction
- hospitality
- outcomes
- resource integration
- service dominant logic
- service encounters
- tourism
- Value co-destruction
- value diminution