Original language | English |
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Title of host publication | Academy of Marketing Conference 2011 : Doctoral Colloquium |
Publication date | 2011 |
Pages | 20 |
ISBN (Print) | 978-0-9561122-3-1 |
Publication status | Published - 2011 |
MoE publication type | A4 Article in conference proceedings |
Event | 2011 Academy of Marketing Conference - Liverpool, United Kingdom Duration: 05.07.2011 → 07.07.2011 |
Keywords
- 512 Business and Management
- KOTA2011