Value Creation Processes and Value Outcomes in Marketing Theory - Strangers or Siblings?

Research output: Contribution to journalArticleScientificpeer-review

154 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalMarketing Theory
Volume13
Issue number1
Pages (from-to)19–46
ISSN1470-5931
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

Keywords

  • KOTA2013
  • Equis Base Room
  • Customers and Relations
  • Marketing Effectiveness and Profitability

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