Value Creation Processes and Value Outcomes in Marketing Theory - Strangers or Siblings?

Johanna Gummerus

doi:10.1177/1470593112467267

Value Creation Processes and Value Outcomes in Marketing Theory - Strangers or Siblings?

Johanna Gummerus

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

310 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Marketing Theory
Volume	13
Issue number	1
Pages (from-to)	19–46
ISSN	1470-5931
DOIs	https://doi.org/10.1177/1470593112467267
Publication status	Published - 2013
MoE publication type	A1 Journal article - refereed

Keywords

KOTA2013
Equis Base Room
Customers and Relations
Marketing Effectiveness and Profitability

Access to Document

10.1177/1470593112467267

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Cite this

@article{59fa41e4ee53421190786fbd63803637,

title = "Value Creation Processes and Value Outcomes in Marketing Theory - Strangers or Siblings?",

keywords = "KOTA2013, Equis Base Room, Customers and Relations, Marketing Effectiveness and Profitability",

author = "Johanna Gummerus",

year = "2013",

doi = "10.1177/1470593112467267",

language = "English",

volume = "13",

pages = "19–46",

journal = "Marketing Theory",

issn = "1470-5931",