Value in business and industrial marketing: Past, present, and future

Adam Lindgreen, Martin K. Hingley, David Grant, Robert E. Morgan

Research output: Contribution to journal › Article › Scientific › peer-review

220 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Industrial Marketing Management
Volume	41
Issue number	1
Pages (from-to)	207-214
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2011.11.025
Publication status	Published - 2012
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Value in business and industrial marketing: Past, present, and future",

keywords = "512 Business and Management",

author = "Adam Lindgreen and Hingley, {Martin K.} and David Grant and Morgan, {Robert E.}",

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AU - Grant, David

AU - Morgan, Robert E.

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