Value in experience: proposing a customer dominant marketing vocabulary

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe day after - Inspiration, Innovation, Implementation
Place of PublicationLjubljana
PublisherUniversity of Ljubljana
Publication date2011
Pages282
ISBN (Print)978-961-240-211-2
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
EventEuropean Marketing Academy EMAC 2011 - Ljubljana, Slovenia
Duration: 24.05.201127.03.2012
Conference number: 40th

Keywords

  • 512 Business and Management

Cite this

Voima, P., Heinonen, K., & Strandvik, T. (2011). Value in experience: proposing a customer dominant marketing vocabulary. In The day after - Inspiration, Innovation, Implementation (pp. 282). University of Ljubljana.