Value in experience: proposing a customer dominant marketing vocabulary

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The day after - Inspiration, Innovation, Implementation
Place of Publication	Ljubljana
Publisher	University of Ljubljana
Publication date	2011
Pages	282
ISBN (Print)	978-961-240-211-2
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	European Marketing Academy EMAC 2011 - Ljubljana, Slovenia Duration: 24.05.2011 → 27.03.2012 Conference number: 40th

Keywords

@inproceedings{dd56cf5b3b6f40b18e38fdd113987ca5,

title = "Value in experience: proposing a customer dominant marketing vocabulary",

keywords = "512 Business and Management",

author = "P{\"a}ivi Voima and Kristina Heinonen and Tore Strandvik",

note = " Volume: Proceeding volume: ; European Marketing Academy EMAC 2011 ; Conference date: 24-05-2011 Through 27-03-2012",

year = "2011",

language = "English",

isbn = "978-961-240-211-2",

pages = "282",

booktitle = "The day after - Inspiration, Innovation, Implementation",

publisher = "University of Ljubljana",

address = "Slovenia",

}

TY - GEN

T1 - Value in experience: proposing a customer dominant marketing vocabulary

AU - Voima, Päivi

AU - Heinonen, Kristina

AU - Strandvik, Tore

N1 - Conference code: 40th

PY - 2011

Y1 - 2011

KW - 512 Business and Management

M3 - Conference contribution

SN - 978-961-240-211-2

SP - 282

BT - The day after - Inspiration, Innovation, Implementation

PB - University of Ljubljana

CY - Ljubljana

T2 - European Marketing Academy EMAC 2011

Y2 - 24 May 2011 through 27 March 2012

ER -