'Value-In-Life' and the Third Wave of Customer Value Characterizations

Karl-Jacob Mickelsson, Gustav Medberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 3rd Nordic Conference on Consumer Research
PublisherUniversity of Vaasa
Publication date31.05.2014
Publication statusPublished - 31.05.2014
MoE publication typeA4 Article in conference proceedings
Event3rd Nordic Conference on Consumer Research (NCCR) - Vaasa, Vaasa, Finland
Duration: 21.05.201422.05.2014
Conference number: 3


  • 512 Business and Management

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