'Value-In-Life' and the Third Wave of Customer Value Characterizations

Karl-Jacob Mickelsson; Gustav Medberg

'Value-In-Life' and the Third Wave of Customer Value Characterizations

Karl-Jacob Mickelsson, Gustav Medberg

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The 3rd Nordic Conference on Consumer Research
Publisher	University of Vaasa
Publication date	31.05.2014
Publication status	Published - 31.05.2014
MoE publication type	A4 Article in conference proceedings
Event	3rd Nordic Conference on Consumer Research (NCCR) - Vaasa, Vaasa, Finland Duration: 21.05.2014 → 22.05.2014 Conference number: 3

Keywords

512 Business and Management

Access to Document

http://www.uva.fi/en/sites/nccr2014/

OpenUrl availability

Full text

Cite this

@inproceedings{87ea8712b1f2499db37ffe365ac43833,

title = "'Value-In-Life' and the Third Wave of Customer Value Characterizations",

keywords = "512 Business and Management",

author = "Karl-Jacob Mickelsson and Gustav Medberg",

note = "No full paper Volume: Proceeding volume: ; 3rd Nordic Conference on Consumer Research (NCCR), NCCR ; Conference date: 21-05-2014 Through 22-05-2014",

year = "2014",

month = may,

day = "31",

language = "English",

booktitle = "The 3rd Nordic Conference on Consumer Research",

publisher = "University of Vaasa",

address = "Finland",

}

TY - GEN

T1 - 'Value-In-Life' and the Third Wave of Customer Value Characterizations

AU - Mickelsson, Karl-Jacob

AU - Medberg, Gustav

N1 - Conference code: 3

PY - 2014/5/31

Y1 - 2014/5/31

KW - 512 Business and Management

M3 - Conference contribution

BT - The 3rd Nordic Conference on Consumer Research

PB - University of Vaasa

T2 - 3rd Nordic Conference on Consumer Research (NCCR)

Y2 - 21 May 2014 through 22 May 2014

ER -