Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference

Minna Hannele Pihlström; Allard van Riel; Veronica Liljander; Rosana Vieira de Souza

Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference

Minna Hannele Pihlström, Allard van Riel, Veronica Liljander, Rosana Vieira de Souza

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EIRASS conference
Publication date	2008
Publication status	Published - 2008
MoE publication type	A4 Article in conference proceedings
Event	EIRASS conference - Zagreb, Croatia Duration: 13.07.2008 → 15.07.2008

Keywords

512 Business and Management

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Cite this

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title = "Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference",

keywords = "512 Business and Management",

author = "Pihlstr{\"o}m, {Minna Hannele} and {van Riel}, Allard and Veronica Liljander and {Vieira de Souza}, Rosana",

note = " Volume: Proceeding volume: ; EIRASS conference ; Conference date: 13-07-2008 Through 15-07-2008",

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language = "English",

booktitle = "EIRASS conference",

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T1 - Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference

AU - Pihlström, Minna Hannele

AU - van Riel, Allard

AU - Liljander, Veronica

AU - Vieira de Souza , Rosana

N1 - Volume: Proceeding volume:

PY - 2008

Y1 - 2008

KW - 512 Business and Management

M3 - Conference contribution

BT - EIRASS conference

T2 - EIRASS conference

Y2 - 13 July 2008 through 15 July 2008

ER -