Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference

Minna Hannele Pihlström, Allard van Riel, Veronica Liljander, Rosana Vieira de Souza

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEIRASS conference
Publication date2008
Publication statusPublished - 2008
MoE publication typeA4 Article in conference proceedings
EventEIRASS conference - Zagreb, Croatia
Duration: 13.07.200815.07.2008


  • 512 Business and Management

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