Value Propositions in a Servitization Context

Kwesi Sakyi-Gyinae, Maria Holmlund

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 24th International Colloquium in Relationship Marketing (ICRM) : Digitally Empowered Relationships – A Blessing or a Curse for Relationship Marketing?
EditorsAndreas Munzel, Lars Meyer-Waarden
Place of PublicationToulouse
PublisherIAE Toulouse School of Management
Publication date06.09.2016
Publication statusPublished - 06.09.2016
MoE publication typeA4 Article in conference proceedings
EventInternational Colloquium on Relationship Marketing (ICRM) - Toulouse, France
Duration: 06.09.201609.09.2016
Conference number: 24


  • 512 Business and Management

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