Value Propositions in a Servitization Context

Kwesi Sakyi-Gyinae, Maria Holmlund

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 24th International Colloquium in Relationship Marketing (ICRM) : Digitally Empowered Relationships – A Blessing or a Curse for Relationship Marketing?
EditorsAndreas Munzel, Lars Meyer-Waarden
Volume24
Place of PublicationToulouse
PublisherIAE Toulouse School of Management
Publication date06.09.2016
Pages56
Publication statusPublished - 06.09.2016
MoE publication typeA4 Article in conference proceedings
EventInternational Colloquium on Relationship Marketing (ICRM) - Toulouse, France
Duration: 06.09.201609.09.2016
Conference number: 24

Keywords

  • 512 Business and Management

Cite this

Sakyi-Gyinae, K., & Holmlund, M. (2016). Value Propositions in a Servitization Context. In A. Munzel, & L. Meyer-Waarden (Eds.), The 24th International Colloquium in Relationship Marketing (ICRM) : Digitally Empowered Relationships – A Blessing or a Curse for Relationship Marketing? (Vol. 24, pp. 56). IAE Toulouse School of Management.