Value Propositions in a Servitization Context

Kwesi Sakyi-Gyinae; Maria Holmlund

Value Propositions in a Servitization Context

Marketing, Helsinki

Hanken School of Economics

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The 24th International Colloquium in Relationship Marketing (ICRM) : Digitally Empowered Relationships – A Blessing or a Curse for Relationship Marketing?
Editors	Andreas Munzel, Lars Meyer-Waarden
Volume	24
Place of Publication	Toulouse
Publisher	IAE Toulouse School of Management
Publication date	06.09.2016
Pages	56
Publication status	Published - 06.09.2016
MoE publication type	A4 Article in conference proceedings
Event	International Colloquium on Relationship Marketing (ICRM) - Toulouse, France Duration: 06.09.2016 → 09.09.2016 Conference number: 24

Keywords

512 Business and Management

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@inproceedings{deb8ead86fb44b01b79a244be410eb61,

title = "Value Propositions in a Servitization Context",

keywords = "512 Business and Management",

author = "Kwesi Sakyi-Gyinae and Maria Holmlund",

note = " Volume: Proceeding volume: 24; International Colloquium on Relationship Marketing (ICRM) ; Conference date: 06-09-2016 Through 09-09-2016",

year = "2016",

month = sep,

day = "6",

language = "English",

volume = "24",

pages = "56",

editor = "Andreas Munzel and Lars Meyer-Waarden",

booktitle = "The 24th International Colloquium in Relationship Marketing (ICRM)",

publisher = "IAE Toulouse School of Management",

address = "France",

}

Sakyi-Gyinae, K & Holmlund, M 2016, Value Propositions in a Servitization Context. in A Munzel & L Meyer-Waarden (eds), The 24th International Colloquium in Relationship Marketing (ICRM) : Digitally Empowered Relationships – A Blessing or a Curse for Relationship Marketing?. vol. 24, IAE Toulouse School of Management, Toulouse, pp. 56, International Colloquium on Relationship Marketing (ICRM), Toulouse, France, 06.09.2016.

Value Propositions in a Servitization Context. / Sakyi-Gyinae, Kwesi; Holmlund, Maria.
The 24th International Colloquium in Relationship Marketing (ICRM) : Digitally Empowered Relationships – A Blessing or a Curse for Relationship Marketing?. ed. / Andreas Munzel; Lars Meyer-Waarden. Vol. 24 Toulouse: IAE Toulouse School of Management, 2016. p. 56.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Value Propositions in a Servitization Context

AU - Sakyi-Gyinae, Kwesi

AU - Holmlund, Maria

N1 - Conference code: 24

PY - 2016/9/6

Y1 - 2016/9/6

KW - 512 Business and Management

UR - https://icrm2016.sciencesconf.org/resource/page/id/15

M3 - Conference contribution

VL - 24

SP - 56

BT - The 24th International Colloquium in Relationship Marketing (ICRM)

A2 - Munzel, Andreas

A2 - Meyer-Waarden, Lars

PB - IAE Toulouse School of Management

CY - Toulouse

T2 - International Colloquium on Relationship Marketing (ICRM)

Y2 - 6 September 2016 through 9 September 2016

ER -

Value Propositions in a Servitization Context

Keywords

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