Value propositions in business markets: Insights from the service-dominant logic of marketing

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe Forum on Markets and Marketing: Extending Service-Dominant Logic
Publication date2008
Publication statusPublished - 2008
MoE publication typeA4 Article in conference proceedings
Event2008 Forum on Markets and Marketing (FMM): Extending Service-Dominant Logic - Sydney, Australia
Duration: 04.12.200806.12.2008
Conference number: 1

Cite this

Kowalkowski, C. (2008). Value propositions in business markets: Insights from the service-dominant logic of marketing. In The Forum on Markets and Marketing: Extending Service-Dominant Logic