Value propositions in business markets: Insights from the service-dominant logic of marketing

Christian Kowalkowski

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The Forum on Markets and Marketing: Extending Service-Dominant Logic
Publication date	2008
Publication status	Published - 2008
MoE publication type	A4 Article in conference proceedings
Event	2008 Forum on Markets and Marketing (FMM): Extending Service-Dominant Logic - Sydney, Australia Duration: 04.12.2008 → 06.12.2008 Conference number: 1

OpenUrl availability

@inproceedings{0005d75103444708b31e101141d3417e,

title = "Value propositions in business markets: Insights from the service-dominant logic of marketing",

author = "Christian Kowalkowski",

note = " Volume: Proceeding volume: ; 2008 Forum on Markets and Marketing (FMM) ; Conference date: 04-12-2008 Through 06-12-2008",

year = "2008",

language = "English",

booktitle = "The Forum on Markets and Marketing: Extending Service-Dominant Logic",

}