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Viewpoint: service marketing research priorities
Christian Grönroos
Marketing, Helsinki
Research output
:
Contribution to journal
›
Article
›
Scientific
›
peer-review
44
Citations (Scopus)
Overview
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Social Sciences
Service Industries
100%
Research Priorities
100%
Marketing Research
100%
Marketing of Service
100%
Research
80%
Marketing
80%
Economic and Social Development
40%
Paper
40%
Credibility
20%
Design Innovation
20%
Approach
20%
Discussion
20%
Understanding
20%
Methodology
20%
Example
20%
Observation
20%
Moral Concepts
20%
Risk
20%
Design
20%
Purpose
20%
Economics, Econometrics and Finance
Design Innovation
100%