Viewpoint: service marketing research priorities

Social Sciences

• Approach 20%
• Credibility 20%
• Design Innovation 40%
• Design Methodology 20%
• Discussion 20%
• Economic and Social Development 40%
• Example 20%
• Marketing 80%
• Marketing of Service 100%
• Marketing Research 80%
• Moral Concepts 20%
• Observation 20%
• Paper 40%
• Purpose 20%
• Research 80%
• Research Priorities 60%
• Service Industries 100%
• Understanding 20%

Economics, Econometrics and Finance

• Brand Management 20%
• Return 20%