Virtual to Virtuous Money: A Virtue Ethics Perspective on Video Game Business Logic

Olli I. Heimo, J. Tuomas Harviainen, Kai K. Kimppa, Tuomas Mäkilä

Research output: Contribution to journalArticleScientificpeer-review

33 Citations (Scopus)


In this article, we expand on the models available for defining various different business logics relevant to video game development, especially those concerning free-to-play games. We use the models to analyse those business logics from an Aristotelian virtue ethics perspective. We argue that if an individual wishes to follow the Aristotelian virtue ethics code in order to develop the virtues inherent in his or her own character (as in the personal character of the developer, not a character in the game), how he or she chooses to try and generate revenue from the fruits of his or her labour is not irrelevant. Moreover, we argue that some of these methods are in fact vices, which are damaging to the character of the developer, and should therefore be avoided.
Original languageEnglish
Peer-reviewed scientific journalJournal of Business Ethics
Pages (from-to)1-9
Number of pages9
Publication statusPublished - 10.12.2016
MoE publication typeA1 Journal article - refereed


  • 113 Computer and information sciences
  • Game design
  • 512 Business and Management
  • Business logics
  • monetisation
  • 611 Philosophy
  • Virtue ethics


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