Virtually speaking – customer to customer communication in virtual communities

Anu Helkkula, Carol Kelleher

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationQuis 11: Moving forward with service quality : The proceedings of the eleventh international conference in services
EditorsB. Stauss, S. Brown, B. Edvardsson, R. Johnston
Place of PublicationWolfsburg
Publication date2009
ISBN (Print)978-3-00-027342-2-1
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings

Cite this

Helkkula, A., & Kelleher, C. (2009). Virtually speaking – customer to customer communication in virtual communities. In B. Stauss, S. Brown, B. Edvardsson, & R. Johnston (Eds.), Quis 11: Moving forward with service quality: The proceedings of the eleventh international conference in services Wolfsburg.