| Original language | English |
|---|---|
| Title of host publication | Quis 11: Moving forward with service quality : The proceedings of the eleventh international conference in services |
| Editors | B. Stauss, S. Brown, B. Edvardsson, R. Johnston |
| Place of Publication | Wolfsburg |
| Publication date | 2009 |
| ISBN (Print) | 978-3-00-027342-2-1 |
| Publication status | Published - 2009 |
| MoE publication type | B3 Article in conference proceedings |
Virtually speaking – customer to customer communication in virtual communities
Anu Helkkula, Carol Kelleher
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific