Visitor attraction marketing and tourism destination branding - implications for marketing practices

Peter Björk, Adi Weidenfeld

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication21st International Conference on Corporate and Marketing Communications: Integrated Communications and Branding Past, Present, Future : Proceedings Book
PublisherMiddlesex University
Publication date2016
Publication statusPublished - 2016
MoE publication typeA4 Article in conference proceedings
EventInternational Conference on Corporate and Marketing Communication (CMC) - London, United Kingdom
Duration: 07.04.201608.04.2016
Conference number: 21


  • 512 Business and Management

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