Visitor attraction marketing and tourism destination branding: implications for marketing practice

Peter Björk, Adi Weidenfeld

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationVisitor Attractions and Events : Location and Linkages
EditorsAdi Weidenfeld, Richard Butler, Allan M. Williams
Number of pages18
Place of PublicationLondon, New York
PublisherRoutledge
Publication date2016
Pages208-225
ISBN (Print)978-1-138-82471-3
ISBN (Electronic)978-1-315-74049-2
Publication statusPublished - 2016
MoE publication typeA3 Book chapter

Publication series

NameRoutledge Advances in Event Research Series

Keywords

  • 512 Business and Management

Cite this

Björk, P., & Weidenfeld, A. (2016). Visitor attraction marketing and tourism destination branding: implications for marketing practice. In A. Weidenfeld, R. Butler, & A. M. Williams (Eds.), Visitor Attractions and Events: Location and Linkages (pp. 208-225). (Routledge Advances in Event Research Series). Routledge.