We might know what we are selling, but do we know what the customer is buying?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	The Nordic School : Service Marketing and Management for the Future
Editors	Johanna Gummerus, Catharina von Koskull
Number of pages	14
Place of Publication	Helsinki
Publisher	Hanken School of Economics
Publication date	2015
Pages	205-218
ISBN (Electronic)	978-952-232-284-5 (PDF)
Publication status	Published - 2015
MoE publication type	A3 Book chapter

Keywords

@inbook{5cc11817d67745818afe7119736c6708,

title = "We might know what we are selling, but do we know what the customer is buying?",

keywords = "512 Business and Management, Business, Markets and Societal Dynamics",

author = "Tore Strandvik and Maria Holmlund",

year = "2015",

language = "English",

pages = "205--218",

editor = "Johanna Gummerus and {von Koskull}, Catharina",

booktitle = "The Nordic School",

publisher = "Hanken School of Economics",

address = "Finland",

}

We might know what we are selling, but do we know what the customer is buying? / Strandvik, Tore ; Holmlund, Maria.
The Nordic School: Service Marketing and Management for the Future. ed. / Johanna Gummerus; Catharina von Koskull. Helsinki: Hanken School of Economics, 2015. p. 205-218.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review