Welcome to my world: Members’ approval of company activities in online communities

Johanna Gummerus, Veronica Liljander, Minna Seppänen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.
Place of Publication	Paris
Publication date	2011
ISBN (Electronic)	978-2-9532811-2-5
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , France Duration: 01.01.1800 → …

Keywords

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title = "Welcome to my world: Members{\textquoteright} approval of company activities in online communities",

keywords = "512 Business and Management, KOTA2011",

author = "Johanna Gummerus and Veronica Liljander and Minna Sepp{\"a}nen",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2011",

language = "English",

booktitle = "Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.",

}

Welcome to my world: Members’ approval of company activities in online communities. / Gummerus, Johanna; Liljander, Veronica; Seppänen, Minna.
Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.. Paris, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Welcome to my world

T2 - Unknown host publication

AU - Gummerus, Johanna

AU - Liljander, Veronica

AU - Seppänen, Minna

N1 - Volume: Proceeding volume:

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

BT - Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.

CY - Paris

Y2 - 1 January 1800

ER -