|Title of host publication||Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.|
|Place of Publication||Paris|
|Publication status||Published - 2011|
|MoE publication type||A4 Article in conference proceedings|
|Event||Unknown host publication - , France|
Duration: 01.01.1800 → …
- 512 Business and Management
Gummerus, J., Liljander, V., & Seppänen, M. (2011). Welcome to my world: Members’ approval of company activities in online communities. In Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.