Welcome to my world: Members’ approval of company activities in online communities

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.
Place of PublicationParis
Publication date2011
ISBN (Electronic)978-2-9532811-2-5
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , France
Duration: 01.01.1800 → …

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Gummerus, J., Liljander, V., & Seppänen, M. (2011). Welcome to my world: Members’ approval of company activities in online communities. In Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France.