| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 40th Annual Macromarketing Conference : Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice |
| Editors | Clifford Shultz II, Raymond Benton, Olga Kravets |
| Publisher | Loyola University Chicago |
| Publication date | 2015 |
| Publication status | Published - 2015 |
| MoE publication type | A4 Article in conference proceedings |
| Event | Annual Macromarketing Conference - Chicago, United States Duration: 25.06.2015 → 28.06.2015 Conference number: 40 |
Keywords
- 512 Business and Management