| Original language | English |
|---|---|
| Title of host publication | The Service-Dominant Logic of Marketing |
| Editors | Robert F. Lusch, Stephen L. Vargo |
| Number of pages | 11 |
| Place of Publication | Armonk |
| Publisher | M.E. Sharpe |
| Publication date | 2006 |
| Pages | 354-364 |
| ISBN (Print) | 0-7656-1491-X |
| Publication status | Published - 2006 |
| MoE publication type | B2 Book chapter |
What Can a Service Logic Offer Marketing Theory?
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific