What Can a Service Logic Offer Marketing Theory?

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationThe Service-Dominant Logic of Marketing
EditorsRobert F. Lusch, Stephen L. Vargo
Number of pages11
Place of PublicationArmonk
PublisherM.E. Sharpe
Publication date2006
Pages354-364
ISBN (Print)0-7656-1491-X
Publication statusPublished - 2006
MoE publication typeB2 Book chapter

Cite this

Grönroos, C. (2006). What Can a Service Logic Offer Marketing Theory? In R. F. Lusch, & S. L. Vargo (Eds.), The Service-Dominant Logic of Marketing (pp. 354-364). M.E. Sharpe.