What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

Johanna Frösén, Jukka Luoma, Matti Jaakkola, Henrikki Tikkanen, Jaakko Aspara

Research output: Contribution to journalArticleScientificpeer-review

125 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance

Computer Science