What determines customer perceptions of value? Psychological distance as a factor in value creation

Jonas Holmqvist, Guest Duncan, Christian Grönroos

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 2013 Naples Forum on Service: Integrating three perspectives for a new service agenda
Publication date18.06.2013
Publication statusPublished - 18.06.2013
MoE publication typeA4 Article in conference proceedings
Event2013 Naples Forum on Service: Integrating three perspectives for a new service agenda - Ischia, Italy, Naples, Italy
Duration: 18.06.201321.06.2013
Conference number: 3

Keywords

  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

Cite this

Holmqvist, J., Duncan, G., & Grönroos, C. (2013). What determines customer perceptions of value? Psychological distance as a factor in value creation. In The 2013 Naples Forum on Service: Integrating three perspectives for a new service agenda http://www.naplesforumonservice.it/public/index.php?node=7&nm=Home