What do brands mean to us? A short introduction to brand research within Consumer Culture Theory

Research output: Book/ReportBookProfessional

Original languageEnglish
Place of PublicationHelsinki
PublisherHaaga-Helia University of Applied Sciences
Number of pages15
Publication statusPublished - 2008
MoE publication typeD5 Text book, professional manual or guide or a dictionary

Publication series

NameHAAGA-HELIA New Approaches in Business Studies
PublisherHaaga-Helia University of Applied Sciences
No.1/2008

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