What do brands mean to us? A short introduction to brand research within Consumer Culture Theory

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationHelsinki
PublisherHaaga-Helia University of Applied Sciences
Number of pages15
Publication statusPublished - 2008
MoE publication typeD5 Text book, professional manual or guide or a dictionary

Publication series

NameHAAGA-HELIA New Approaches in Business Studies
PublisherHaaga-Helia University of Applied Sciences
No.1/2008

Cite this

Rindell, A. (2008). What do brands mean to us? A short introduction to brand research within Consumer Culture Theory. (HAAGA-HELIA New Approaches in Business Studies; No. 1/2008). Haaga-Helia University of Applied Sciences. http://www.haaga-helia.fi