What is service and how it is innovated? – A Practice Theoretical Multiple Case Study

Per Skålén, Johanna Gummerus, Catharina von Koskull, Peter Magnusson

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA SERVSIG International Research Conference 2012
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
Event2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland
Duration: 07.06.201209.06.2012
Conference number: 7

Keywords

  • 512 Business and Management

Cite this

Skålén, P., Gummerus, J., von Koskull, C., & Magnusson, P. (2012). What is service and how it is innovated? – A Practice Theoretical Multiple Case Study. In AMA SERVSIG International Research Conference 2012 http://www.hanken.fi/public/en/servsig2012