What is service and how it is innovated? – A Practice Theoretical Multiple Case Study

Per Skålén; Johanna Gummerus; Catharina von Koskull; Peter Magnusson

What is service and how it is innovated? – A Practice Theoretical Multiple Case Study

Per Skålén, Johanna Gummerus, Catharina von Koskull, Peter Magnusson

Karlstad University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA SERVSIG International Research Conference 2012
Publication date	2012
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland Duration: 07.06.2012 → 09.06.2012 Conference number: 7

Keywords

512 Business and Management

Access to Document

http://www.hanken.fi/public/en/servsig2012

OpenUrl availability

Full text

Cite this

@inproceedings{850c344eb119465291b213b2863ace8c,

title = "What is service and how it is innovated? – A Practice Theoretical Multiple Case Study",

keywords = "512 Business and Management",

author = "Per Sk{\aa}l{\'e}n and Johanna Gummerus and {von Koskull}, Catharina and Peter Magnusson",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

language = "English",

booktitle = "AMA SERVSIG International Research Conference 2012",

}

Skålén, P, Gummerus, J, von Koskull, C & Magnusson, P 2012, What is service and how it is innovated? – A Practice Theoretical Multiple Case Study. in AMA SERVSIG International Research Conference 2012. 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Helsinki, Finland, 07.06.2012. <http://www.hanken.fi/public/en/servsig2012>

TY - GEN

T1 - What is service and how it is innovated? – A Practice Theoretical Multiple Case Study

AU - Skålén, Per

AU - Gummerus, Johanna

AU - von Koskull, Catharina

AU - Magnusson, Peter

N1 - Conference code: 7

PY - 2012

Y1 - 2012

KW - 512 Business and Management

M3 - Conference contribution

BT - AMA SERVSIG International Research Conference 2012

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 7 June 2012 through 9 June 2012

ER -