What motivates people to purchase chocolate brands: Italy versus Russia

Irina Neganova, Italo Trevisan

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication4th Annual EuroMed Conference of the EuroMed Academy of Business : Business research Challenges in a Turbulent Era
EditorsDemetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, Shlomo Tarba, Evangelos Tsoukatos
Number of pages11
PublisherEuroMed Press
Publication date20.10.2011
Pages1929-1939
ISBN (Electronic)978-9963-711-01-7
Publication statusPublished - 20.10.2011
MoE publication typeA4 Article in conference proceedings
EventAnnual EuroMed Conference of the Euromed Academy of Business - Elounda, Crete, Greece
Duration: 19.10.201122.10.2011
Conference number: 4

Keywords

  • 512 Business and Management
  • Chocolate brands
  • motivation
  • consumer loyalty

Cite this

Neganova, I., & Trevisan, I. (2011). What motivates people to purchase chocolate brands: Italy versus Russia. In D. Vrontis, Y. Weber, H. R. Kaufmann, S. Tarba, & E. Tsoukatos (Eds.), 4th Annual EuroMed Conference of the EuroMed Academy of Business : Business research Challenges in a Turbulent Era (pp. 1929-1939). EuroMed Press. http://emrbi.org/wp-content/uploads/2014/09/euromed-4-2011.pdf