What motivates people to purchase chocolate brands: Italy versus Russia

Irina Neganova; Italo Trevisan

What motivates people to purchase chocolate brands: Italy versus Russia

Marketing, Helsinki

University of Trento

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	4th Annual EuroMed Conference of the EuroMed Academy of Business : Business research Challenges in a Turbulent Era
Editors	Demetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, Shlomo Tarba, Evangelos Tsoukatos
Number of pages	11
Publisher	EuroMed Press
Publication date	20.10.2011
Pages	1929-1939
ISBN (Electronic)	978-9963-711-01-7
Publication status	Published - 20.10.2011
MoE publication type	A4 Article in conference proceedings
Event	Annual EuroMed Conference of the Euromed Academy of Business - Elounda, Crete, Greece Duration: 19.10.2011 → 22.10.2011 Conference number: 4

Keywords

512 Business and Management
Chocolate brands
motivation
consumer loyalty

Access to Document

http://emrbi.org/wp-content/uploads/2014/09/euromed-4-2011.pdf

OpenUrl availability

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Cite this

Neganova, I., & Trevisan, I. (2011). What motivates people to purchase chocolate brands: Italy versus Russia. In D. Vrontis, Y. Weber, H. R. Kaufmann, S. Tarba, & E. Tsoukatos (Eds.), 4th Annual EuroMed Conference of the EuroMed Academy of Business : Business research Challenges in a Turbulent Era (pp. 1929-1939). EuroMed Press. http://emrbi.org/wp-content/uploads/2014/09/euromed-4-2011.pdf

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Neganova, I & Trevisan, I 2011, What motivates people to purchase chocolate brands: Italy versus Russia. in D Vrontis, Y Weber, HR Kaufmann, S Tarba & E Tsoukatos (eds), 4th Annual EuroMed Conference of the EuroMed Academy of Business : Business research Challenges in a Turbulent Era. EuroMed Press, pp. 1929-1939, Annual EuroMed Conference of the Euromed Academy of Business, Elounda, Crete, Greece, 19.10.2011. <http://emrbi.org/wp-content/uploads/2014/09/euromed-4-2011.pdf>

What motivates people to purchase chocolate brands: Italy versus Russia. / Neganova, Irina; Trevisan, Italo.
4th Annual EuroMed Conference of the EuroMed Academy of Business : Business research Challenges in a Turbulent Era. ed. / Demetris Vrontis; Yaakov Weber; Hans Ruediger Kaufmann; Shlomo Tarba; Evangelos Tsoukatos. EuroMed Press, 2011. p. 1929-1939.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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