What service transition?: Reconceptualizing service infusion processes in product-dominant firms

Christian Kowalkowski; Charlotta Windahl; Daniel Kindström; Heiko Gebauer

What service transition? Reconceptualizing service infusion processes in product-dominant firms

Christian Kowalkowski, Charlotta Windahl, Daniel Kindström, Heiko Gebauer

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA SERVSIG 2014
Publisher	University of Macedonia
Publication date	2014
ISBN (Electronic)	978-960-98740-9-0
Publication status	Published - 2014
MoE publication type	A4 Article in conference proceedings
Event	2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Macedonia Palace Hotel, Thessaloniki, Greece Duration: 13.06.2014 → 15.06.2014 Conference number: 8

Keywords

512 Business and Management
KOTA2014

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title = "What service transition?: Reconceptualizing service infusion processes in product-dominant firms",

keywords = "512 Business and Management, KOTA2014",

author = "Christian Kowalkowski and Charlotta Windahl and Daniel Kindstr{\"o}m and Heiko Gebauer",

note = " Volume: Proceeding volume: ; 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 13-06-2014 Through 15-06-2014",

year = "2014",

language = "English",

booktitle = "AMA SERVSIG 2014",

publisher = "University of Macedonia",

address = "Greece",

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AU - Kowalkowski, Christian

AU - Windahl, Charlotta

AU - Kindström, Daniel

AU - Gebauer, Heiko

N1 - Conference code: 8

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - AMA SERVSIG 2014

PB - University of Macedonia

Y2 - 13 June 2014 through 15 June 2014

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