What service transition? Rethinking established assumptions about manufacturers’ service-led growth strategies

Christian Kowalkowski, Charlotta Windahl, Daniel Kindström, Heiko Gebauer

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationCambridge Service Alliance Academic Conference
PublisherCambridge University Press
Publication date2014
Publication statusPublished - 2014
MoE publication typeB3 Article in conference proceedings
Event2014 Cambridge Service Alliance Academic Conference - Cambridge, Använd inte denna
Duration: 03.10.201404.10.2014
Conference number: 4

Keywords

  • 512 Business and Management
  • KOTA2014

Cite this

Kowalkowski, C., Windahl, C., Kindström, D., & Gebauer, H. (2014). What service transition? Rethinking established assumptions about manufacturers’ service-led growth strategies. In Cambridge Service Alliance Academic Conference Cambridge University Press.