What service transition?: Rethinking established assumptions about manufacturers’ service-led growth strategies

Christian Kowalkowski; Charlotta Windahl; Daniel Kindström; Heiko Gebauer

What service transition? Rethinking established assumptions about manufacturers’ service-led growth strategies

Christian Kowalkowski, Charlotta Windahl, Daniel Kindström, Heiko Gebauer

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	Cambridge Service Alliance Academic Conference
Publisher	Cambridge University Press
Publication date	2014
Publication status	Published - 2014
MoE publication type	B3 Article in conference proceedings
Event	2014 Cambridge Service Alliance Academic Conference - Cambridge, Använd inte denna Duration: 03.10.2014 → 04.10.2014 Conference number: 4

Keywords

512 Business and Management
KOTA2014

Access to Document

http://www.cambridgeservicealliance.org/events/serviceweek2014.html

OpenUrl availability

Full text

Cite this

@inproceedings{3456125e4b3f4c71915866b145d44226,

title = "What service transition?: Rethinking established assumptions about manufacturers{\textquoteright} service-led growth strategies",

keywords = "512 Business and Management, KOTA2014",

author = "Christian Kowalkowski and Charlotta Windahl and Daniel Kindstr{\"o}m and Heiko Gebauer",

note = "There was no full paper available Volume: Proceeding volume: ; 2014 Cambridge Service Alliance Academic Conference ; Conference date: 03-10-2014 Through 04-10-2014",

year = "2014",

language = "English",

booktitle = "Cambridge Service Alliance Academic Conference",

publisher = "Cambridge University Press",

address = "United Kingdom",

}

Kowalkowski, C, Windahl, C, Kindström, D & Gebauer, H 2014, What service transition? Rethinking established assumptions about manufacturers’ service-led growth strategies. in Cambridge Service Alliance Academic Conference. Cambridge University Press, 2014 Cambridge Service Alliance Academic Conference, Cambridge, Använd inte denna, 03.10.2014. <http://www.cambridgeservicealliance.org/events/serviceweek2014.html>

What service transition? Rethinking established assumptions about manufacturers’ service-led growth strategies. / Kowalkowski, Christian; Windahl, Charlotta; Kindström, Daniel et al.

Cambridge Service Alliance Academic Conference. Cambridge University Press, 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

TY - GEN

T1 - What service transition?

T2 - 2014 Cambridge Service Alliance Academic Conference

AU - Kowalkowski, Christian

AU - Windahl, Charlotta

AU - Kindström, Daniel

AU - Gebauer, Heiko

N1 - Conference code: 4

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - Cambridge Service Alliance Academic Conference

PB - Cambridge University Press

Y2 - 3 October 2014 through 4 October 2014

ER -