When Does Implementation of Relationship Orientation in New Product Launch Matter?

Paul Viio, Fredrik Nordin

Research output: Contribution to journalReview ArticleScientificpeer-review

Original languageEnglish
Article number45
Peer-reviewed scientific journalIndustrial Marketing Management
Volume45
Issue numberFebruary
Pages (from-to)47-48
Number of pages2
ISSN0019-8501
DOIs
Publication statusPublished - 02.2015
MoE publication typeA2 Review article in a scientific journal

Keywords

  • 512 Business and Management
  • Product launch
  • Relationship orientation

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