When Does Implementation of Relationship Orientation in New Product Launch Matter?

Paul Viio; Fredrik Nordin

doi:10.1016/j.indmarman.2015.02.028

When Does Implementation of Relationship Orientation in New Product Launch Matter?

Paul Viio, Fredrik Nordin

Marketing, Helsinki

Stockholm University

Research output: Contribution to journal › Review Article › peer-review

1 Citation (Scopus)

Original language	English
Article number	45
Peer-reviewed scientific journal	Industrial Marketing Management
Volume	45
Issue number	February
Pages (from-to)	47-48
Number of pages	2
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2015.02.028
Publication status	Published - 02.2015
MoE publication type	A2 Review article in a scientific journal

Keywords

512 Business and Management
Product launch
Relationship orientation

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10.1016/j.indmarman.2015.02.028

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Cite this

@article{3de2f8e9202741dd8336b23281251969,

title = "When Does Implementation of Relationship Orientation in New Product Launch Matter?",

keywords = "512 Business and Management, Product launch, Relationship orientation",

author = "Paul Viio and Fredrik Nordin",

year = "2015",

month = feb,

doi = "10.1016/j.indmarman.2015.02.028",

language = "English",

volume = "45",

pages = "47--48",

journal = "Industrial Marketing Management",

issn = "0019-8501",