Original language | English |
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Article number | 45 |
Peer-reviewed scientific journal | Industrial Marketing Management |
Volume | 45 |
Issue number | February |
Pages (from-to) | 47-48 |
Number of pages | 2 |
ISSN | 0019-8501 |
DOIs | |
Publication status | Published - 02.2015 |
MoE publication type | A2 Review article in a scientific journal |
Keywords
- 512 Business and Management
- Product launch
- Relationship orientation