When the customer has left the store: An examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications

Magnus Söderlund; Hanna Berg; Joel Ringbo

doi:10.1016/j.jretconser.2014.04.004

When the customer has left the store: An examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications

Magnus Söderlund, Hanna Berg, Joel Ringbo

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

14 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Retailing and Consumer Services
Volume	21
Issue number	4
Pages (from-to)	529-536
Number of pages	8
ISSN	0969-6989
DOIs	https://doi.org/10.1016/j.jretconser.2014.04.004
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2014

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10.1016/j.jretconser.2014.04.004

http://linkinghub.elsevier.com/retrieve/pii/S0969698914000538

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Cite this

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AU - Ringbo, Joel

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