When the customer has left the store: An examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications

Magnus Söderlund, Hanna Berg, Joel Ringbo

Research output: Contribution to journalArticleScientificpeer-review

12 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Retailing and Consumer Services
Volume21
Issue number4
Pages (from-to)529-536
Number of pages8
ISSN0969-6989
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2014

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