Who is the customer in customer experience? Developing the concept of co-customers

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	QUIS19 - International Research Symposium on Service Excellence in Management
Publication date	2025
Publication status	Published - 2025
MoE publication type	A4 Article in conference proceedings
Event	QUIS19: 19th International Research Symposium on Service Excellence in Management - Rome, Italy Duration: 03.06.2025 → 06.06.2025 Conference number: 19 https://www.quis19.eu/

OpenUrl availability

@inproceedings{74199d630d1d41a8837d2709f4dd2057,

title = "Who is the customer in customer experience? Developing the concept of co-customers",

author = "Syeda Khatoon and {Braz Becker}, Larissa and Pia Polsa",

year = "2025",

language = "English",

booktitle = "QUIS19 - International Research Symposium on Service Excellence in Management",

note = "QUIS19 : 19th International Research Symposium on Service Excellence in Management, QUIS ; Conference date: 03-06-2025 Through 06-06-2025",

url = "https://www.quis19.eu/",

}

TY - GEN

T1 - Who is the customer in customer experience? Developing the concept of co-customers

AU - Khatoon, Syeda

AU - Braz Becker, Larissa

AU - Polsa, Pia

N1 - Conference code: 19

PY - 2025

Y1 - 2025

M3 - Conference contribution

BT - QUIS19 - International Research Symposium on Service Excellence in Management

T2 - QUIS19

Y2 - 3 June 2025 through 6 June 2025

ER -