| Original language | English |
|---|---|
| Title of host publication | IMP Conference |
| Publisher | KEDGE Business School |
| Publication date | 2014 |
| Publication status | Published - 2014 |
| MoE publication type | B3 Article in conference proceedings |
| Event | 2014 Industrial marketing and purchasing group (IMP) Conference - Bordeaux, France Duration: 05.09.2014 → 06.09.2014 Conference number: 30 |
Keywords
- 512 Business and Management
- KOTA2014