You and Your Autopilot – How Consumers Perceive Semi-autonomous Cars

Sven Tuzovic; Stefanie Paluch

doi:10.1007/978-3-658-30168-2_11

You and Your Autopilot – How Consumers Perceive Semi-autonomous Cars

Sven Tuzovic^*, Stefanie Paluch

^*Corresponding author for this work

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Abstract

While autonomous vehicle (AV) technology has gained increasing attention, literature on consumers’ adoption behavior towards AV is still limited. In this article, we explore consumers’ perceptions of a real-life, on-road experience with a SAE Level 2 semi-autonomous car and the influence on drivers’ trust beliefs and appraisal of autonomous cars. We propose that acceptance of AV technologies is based on a holistic experience consisting of cognitive absorption, cognitive appraisal, and affective appraisal.

Original language	English
Title of host publication	Automatisierung und Personalisierung von Dienstleistungen : Methoden – Potenziale – Einsatzfelder
Editors	Manfred Bruhn, Karsten Hadwich
Publisher	Springer
Publication date	07.2020
Pages	273-293
ISBN (Print)	978-3-658-30167-5
ISBN (Electronic)	978-3-658-30168-2
DOIs	https://doi.org/10.1007/978-3-658-30168-2_11
Publication status	Published - 07.2020
MoE publication type	A3 Book chapter

Publication series

Name	Forum Dienstleistungsmanagement
ISSN (Print)	2662-3382
ISSN (Electronic)	2662-3390

Keywords

512 Business and Management

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10.1007/978-3-658-30168-2_11

http://link.springer.com/10.1007/978-3-658-30168-2_11

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You and Your Autopilot – How Consumers Perceive Semi-autonomous Cars. / Tuzovic, Sven; Paluch, Stefanie.
Automatisierung und Personalisierung von Dienstleistungen: Methoden – Potenziale – Einsatzfelder. ed. / Manfred Bruhn; Karsten Hadwich. Springer, 2020. p. 273-293 (Forum Dienstleistungsmanagement).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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You and Your Autopilot – How Consumers Perceive Semi-autonomous Cars

Abstract

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