You and Your Autopilot – How Consumers Perceive Semi-autonomous Cars

Sven Tuzovic*, Stefanie Paluch

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


While autonomous vehicle (AV) technology has gained increasing attention, literature on consumers’ adoption behavior towards AV is still limited. In this article, we explore consumers’ perceptions of a real-life, on-road experience with a SAE Level 2 semi-autonomous car and the influence on drivers’ trust beliefs and appraisal of autonomous cars. We propose that acceptance of AV technologies is based on a holistic experience consisting of cognitive absorption, cognitive appraisal, and affective appraisal.
Original languageEnglish
Title of host publicationAutomatisierung und Personalisierung von Dienstleistungen : Methoden – Potenziale – Einsatzfelder
EditorsManfred Bruhn, Karsten Hadwich
Publication date07.2020
ISBN (Print)978-3-658-30167-5
ISBN (Electronic)978-3-658-30168-2
Publication statusPublished - 07.2020
MoE publication typeA3 Book chapter

Publication series

NameForum Dienstleistungsmanagement
ISSN (Print)2662-3382
ISSN (Electronic)2662-3390


  • 512 Business and Management


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