Young consumers’ responses to suspected covert and overt blog marketing

Research output: Contribution to journalArticleScientificpeer-review

42 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternet Research
Volume25
Issue number4
Pages (from-to)610-632
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Customers and Relations
  • Business, Markets and Societal Dynamics

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