Young consumers’ responses to suspected covert and overt blog marketing

Research output: Contribution to journal › Article › Scientific › peer-review

71 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Internet Research
Volume	25
Issue number	4
Pages (from-to)	610-632
DOIs	https://doi.org/10.1108/IntR-02-2014-0041
Publication status	Published - 2015
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Young consumers{\textquoteright} responses to suspected covert and overt blog marketing",

keywords = "512 Business and Management, Customers and Relations, Business, Markets and Societal Dynamics",

author = "Veronica Liljander and Johanna Gummerus and Magnus S{\"o}derlund",

year = "2015",

doi = "10.1108/IntR-02-2014-0041",

language = "English",

volume = "25",

pages = "610--632",

journal = "Internet Research",

issn = "1066-2243",

publisher = "Emerald Group Publishing",

number = "4",

}

TY - JOUR

T1 - Young consumers’ responses to suspected covert and overt blog marketing

AU - Liljander, Veronica

AU - Gummerus, Johanna

AU - Söderlund, Magnus

PY - 2015

Y1 - 2015

KW - 512 Business and Management

KW - Customers and Relations

KW - Business, Markets and Societal Dynamics

U2 - 10.1108/IntR-02-2014-0041

DO - 10.1108/IntR-02-2014-0041

M3 - Article

VL - 25

SP - 610

EP - 632

JO - Internet Research

JF - Internet Research

SN - 1066-2243

IS - 4

ER -