YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews

Research output: Contribution to journalArticleScientificpeer-review

13 Citations (Scopus)

Fingerprint

Dive into the research topics of 'YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews'. Together they form a unique fingerprint.

Social Sciences